![]() Dre, who he looks to emulate with his agency, Team Ten, and clothing line. “He built a network around him where he had this platform and audience and a skillset, and he would bring in people with potential, teach them that skillset and put them in front of this audience,” Jake said of Dr. He runs a management agency for YouTube stars, taking a cut of their deals, and sells millions of dollars of merchandise each month, Forbes estimates. But these views count for only a fraction of his income, as the entrepreneurial Paul has many other ventures. Jake, who was referred to by the New York Times as a “YouTube villain”, was fired from his Disney channel show Bizaardvark after he enraged his Los Angeles neighbors-and then bragged about it.īut the drama hasn’t deterred the former-Vine star’s fans, who tune in by the millions to watch his viral videos featuring a variety of pranks and stunts. 4, $11.5 million), makes the list for the first time this year. 7, $11.5 million), who, along with older brother Logan (No. Additionally, YouTube cancelled his show Scare PewDiePie, though he contends he still pocketed a seven-figure paycheck.Īnother YouTuber whose behavior has been called into question is Jake Paul (No. This led to a steep decline in ad revenue and branded content deals. Many other marketers blacklisted him, and Disney dropped him from its now defunct multi-channel network Maker Studios. Google yanked him from its preferred program, a lucrative advertising network for certain YouTube channels that gives members more favorable ad rates. His earnings dipped 20% from $15 million last year after the Swede came under fire for multiple videos including racist language and anti-semitic imagery. One gamer who hasn’t been treated as kindly by 2017 is PewDiePie (No. “Their audience is constantly growing as they look for tips and tricks, and gaming companies look to them as a way to advertise in a space with less competition and a lot more authenticity.” “For gamers, it’s two fold,” says Krishna Subramanian, the cofounder of branded content platform Captiv8. With billions of views, branded deals worth hundreds of thousands of dollars each and merchandise that teens love, gamers can now earn more than ever on the streaming site. When numbers are involved, gamer Evan Fong (No.2, $15.5 million) is a solid runner up. ![]()
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